Growing live lobster sales top priority for Maine Coast in 2016

Maine Coast's new Lively Lobster™ brand.
Maine Coast’s new Lively Lobster™ brand.

Growing live lobster sales is at the top of the docket in 2016 for U.S.-based seafood distributor Maine Coast.

The company, which specializes in shipping Maine and Canadian lobster worldwide, has been focusing on upping its marketing efforts to achieve this goal, explained Maine Coast Marketing Manager Annie Tselikis.

“We have increased our marketing efforts to build our brand and communicate the Maine Coast story to our customers,” Tselikis told SeafoodSource.

Additionally, Maine Coast is preparing to make a major investment in 2016 – the details surrounding the investment are slated to be revealed during this year’s Seafood Expo North America event, to be held in Boston from 6 to 8 March.

Read the full story in Seafood Source